The Struggle Standard LLC ("we") respects your privacy. This Privacy Policy explains what information we collect when you visit thestrugglestandard.com, subscribe to our mailing list, purchase a program, or participate in The Struggle Standard Test — how we use it, and the choices you have.
01Information We Collect
1.1 — Information you give us
- Name and email address (newsletter signup, account creation, Test registration).
- Billing information processed by our payment processor — we do not store full payment card details on our servers.
- Training data you choose to submit (Test scores, video submissions, body weight, lifts). Scores and videos you post to the public leaderboard are displayed publicly — see the Public Leaderboard section below.
- Communications you send us by email or through platform chats.
1.2 — Information collected automatically
- Standard log data (IP address, browser type, pages visited, referring URL, timestamps).
- Cookies and similar technologies used for analytics and site functionality.
1.3 — Information from third parties
- Order and access data from TrainHeroic when you purchase or join a team.
- Email engagement data from MailerLite (opens, clicks, unsubscribes).
- Aggregated analytics from website analytics providers.
02How We Use Your Information
- To deliver programs you have purchased and provide access to TrainHeroic teams.
- To process payments and prevent fraud.
- To send transactional emails (receipts, access instructions, important updates).
- To send marketing emails about new programs, the annual Test, and brand content — only if you have opted in. You may unsubscribe at any time.
- To improve our programs, website, and customer experience.
- To comply with legal obligations and enforce our Terms.
03Legal Bases (EEA / UK Users)
Where the GDPR applies, we process your data on the following bases: performance of a contract (delivering programs you bought), consent (marketing emails and optional cookies), legitimate interests (analytics, fraud prevention, product improvement), and legal obligations (tax and accounting).
04Sharing Your Information
We do not sell your personal information. We share it only with:
- Service providers that operate on our behalf (payment processors, TrainHeroic, MailerLite, hosting, analytics) under appropriate data-handling agreements.
- Law enforcement or other authorities when required by law, subpoena, or to protect our rights or the safety of others.
- A successor entity in the event of a sale, merger, or business transition, subject to this Policy.
05Public Leaderboard & Athlete Profiles
The Struggle Standard Test includes public leaderboards (including the monthly boards and the annual standings) and public athlete profiles. Appearing on them is optional: information is made public only when you choose to post a result. If you complete the Test without posting, none of the information described below is published.
When you post, the following becomes visible to anyone — including visitors who do not have an account:
- The display name you choose for the leaderboard (you can change it at any time).
- Your Test score and the tier it earns.
- Your crew or department and your division, if you choose to provide them.
- Any proof video you submit for ELITE verification, which may be linked publicly once submitted or verified.
Your account email, your billing details, and anything you do not post to the leaderboard are never shown publicly. Because your display name is searchable, do not choose a name — or submit a video — that you are not comfortable making public. You can ask us to remove your entry from the leaderboard at any time by emailing sufferforward@thestrugglestandard.com (see Your Rights below).
06Cookies & Tracking
We use cookies for site functionality, analytics, and — where you consent — marketing. You can disable cookies in your browser, but parts of the site may not function correctly. We honor Global Privacy Control signals where technically feasible.
07Data Retention
We keep your information as long as needed to deliver the programs you have purchased, comply with legal obligations (such as tax records — typically seven years in the U.S.), and resolve disputes. Email marketing data is retained until you unsubscribe.
08Your Rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate information.
- Request deletion of your information, subject to legal retention requirements.
- Object to or restrict certain processing.
- Request a copy of your data in a portable format.
- Withdraw consent at any time where we rely on consent.
- Lodge a complaint with your local data protection authority.
California residents have additional rights under the CCPA/CPRA, including the right to know, delete, correct, and opt out of "sharing" for cross-context behavioral advertising. We do not sell personal information as defined under the CCPA. To exercise any of these rights, email sufferforward@thestrugglestandard.com.
09Children
Our programs are not directed to children under 16, and we do not knowingly collect personal information from anyone under 16. If you believe we have collected information from a child, contact us and we will delete it.
10Security
We use commercially reasonable safeguards to protect your information. No transmission over the internet is fully secure, and we cannot guarantee absolute security. If you suspect unauthorized access to your account, contact us immediately.
11International Transfers
We operate in the United States. If you access our site from outside the U.S., your information will be transferred to and processed in the U.S., where data protection laws may differ from those in your country.
12Changes
We may update this Privacy Policy from time to time. The effective date above reflects the most recent revision. Material changes will be communicated by email or site notice.
13Contact
Privacy questions or rights requests: sufferforward@thestrugglestandard.com.